Social Influence: Marketing's New Frontier

Download the full Ipsos study as part of Crowdtap's social influence research paper

According to new Ipsos Media CT research, millennials not only trust and remember user generated content (UGC) more than they do traditional media, but they are also spending 30% of their media time (5 hours/day) engaged with it.


How do brands fit into this peer created future?

What's inside:
  • New Ipsos Media CT research: UGC wins millennials' time & drives social influence (detailed charts & data)
  • Strategies to drive social influence
  • Best practices to influence social conversations